Every project has two views: a live demo running on fictional data, and a case study on why it was built that way.
An account-based campaign for a 186-inn hotel collection: every member measured on reputation, AI visibility and same-night rates, then turned into a private scorecard, a printed trifold and a pricing conversation.
A sales-intelligence app that joins HubSpot call logs with account research and call transcripts, scores every conversation against the team’s rules, SPIN and MEDDIC, and turns it into coaching.
A LinkedIn campaign for 25 accounts: flight-simulation leaders got ads made for them by name, three segments got ads made for their problem, and sales reached out to committees that had already seen the story.
I follow a hiring signal, test the product like a new user, critique one GTM element, and end with a mini-pilot you could ship in two weeks.
Most projects start as an Acquisition System Audit: 10 business days and a sequenced fix list.
