Demo · a fictional collection with fictional inns; figures are illustrative · Back to the tour
The Craft Lodging IndexThe Lanternlight Collection · demo · prepared by Quillrate
Your private 2026 scorecard

Saltmarsh House

Pelican Shoals, Florida. Compared with all 186 Collection members, the 10 in Florida, and 5 independent stays within 10 km. This page is private to you; please don't share the link.

#1 B&B / Inn in Pelican Shoals on Tripadvisor

Reputation

01
Google rating4.8 · 258 reviews
You4.80
Collection average4.82
Florida members4.86
Local peers4.01

bars start at 4.0

New Google reviews, last 12 months37
You37
Collection median34

Down 6% on the previous 12 months.

Locally on Google#1 of 6
Independent stays within 10 km, by rating. Top neighbours:
Riverbend Rooms (4.8, 122)Brookside Cottage (4.8, 101)Oak Lane Guesthouse (4.9, 300)
Tripadvisor4.8
#1 of 7 B&Bs / Inns in Pelican Shoals · 315 reviews
Booking.com9.8/10
14 reviews · Collection average 9.5
Owner reply rate92%
You · Google92%
Collection · Google68%
You · Tripadvisor40%
You · Booking.com0%

Typical Google reply time: 6 days (Collection median 47 hours).

Pricing power

02
Night (2-night stay, incl. taxes)YouComparable stays nearbyYour premium
December weekend (11–13 Dec)$280——
December weeknight (6–8 Dec)$232——
Valentine's weekend (12–14 Feb)$283——

Your weekend price is +21% over midweek; members average +13%, their neighbours +24%. Valentine's weekend vs. a December weekend: +1%; neighbours average +6%.

Comparison: independent stays rated 9+ on Booking.com where at least 3 are priced nearby, otherwise all independent stays nearby (chains, motels and vacation rentals excluded). Across the collection, members charge a median 36% more than independent stays nearby on the same night, and members with more reviews command a bigger premium.

Visibility

03
Photos on your Google listing448
You448
Collection median505
Local median663
“From the owner” textMissing
8 of 186 members use it.
Your website in Google's booking panelListed
24 booking sites shown on your listing.
When guests ask AI where to stay
ChatGPT and Perplexity, October 2026
Asked about Pelican Shoals4 of 4
answers named you
Asked about Florida0 of 10
answers named you · a typical member is named in 18% of state answers

AI answers draw most on Tripadvisor, Expedia and Hotels.com reviews, so your reviews there shape what AI says about you. Try it: “Where should we stay in Pelican Shoals for our anniversary? We prefer a charming independent inn, not a chain.”

What guests say

04
beachdeliciouscomfortablefriendlybeautifullovelycleanprivateoceanquiethelpfulrelaxing

“Our hosts made us feel like old friends from the moment we arrived.”

Illustrative review · Hospitality & innkeepers

“Fresh scones on the porch every afternoon, and the best coffee of our trip.”

Illustrative review · Breakfast & dining

Positive share of guest comments, by topic (you · Collection median)

Hospitality & innkeepers98%
Collection median93%
Breakfast & dining95%
Collection median94%
Cleanliness94%
Collection median94%
Rooms & comfort93%
Collection median93%
Ambiance & character98%
Collection median95%
Location & setting100%
Collection median94%
Value77%
Collection median73%

How guests tag their stay (you · Collection average)

Quiet87%
78%
Romantic78%
70%
Great view71%
47%
Great value38%
23%
Luxury26%
49%

Your next moves

05
  1. 1
    1 booking site undercut your own rate
    On your Google listing they sold your room below your direct price. Check rate parity on that channel first.
  2. 2
    Reply on Booking.com too (0% today)
    Booking.com guests read replies, and AI answers cite OTA pages heavily.
  3. 3
    Get named when guests ask AI about your state
    You came up in none of 10 state-level ChatGPT/Perplexity answers. More recent reviews on Tripadvisor and Google that mention your region are the strongest lever.
  4. 4
    Write your “From the owner” text on Google
    750 characters in your own voice. Only 8 of 186 members use it.

What you take home

06
At the table

Your personalized trifold

This scorecard, printed for Saltmarsh House: how guests rate you, how they find you, what they say, and your next moves. Pick it up at the Quillrate table at the annual meeting.

In your mailbox

The AI Visibility & Revenue Playbook

The cohort findings for all 186 members, the prompt pack to test your own AI visibility, and a chapter on each criterion. Printed and mailed to every member after the meeting. Your copy is reserved.

Behind every rating is a rate

Your reviews earn a premium; your pricing decides whether you collect it on the nights guests want most. Quillrate helps independent inns set the right price for every room, every night. Ask us at the table how your rates compare with your neighbours’.