Exactly
as described.
We read every member's Google listing, 24,000+ guest reviews across Google, Tripadvisor and Booking.com, 940 answers from ChatGPT and Perplexity, and same-night rates for members and their neighbours. This is what they say about the collection, and what it means for your rates.
Every member has a standout. What's yours?
Type your property's name or town. Your full scorecard, with the action items for your inn, opens at the Quillrate table at the annual meeting.
No member matches that yet. Try the town name.
Members don't just meet the standard. They set the bar for their towns.
Guests love everything. Except, sometimes, the price.
Share of guest comments that are positive, by topic (Collection median).
When guests mention value, one comment in four is a complaint. The stay earns its rate; the value story isn't always visible before they book.
The premium is earned. On peak nights, it's left on the table.
Median premium over independent stays nearby, same night. About $96 more a night on a December weekend (median $352 vs. $256).
Premium for members in the top half for Google reviews vs. the bottom half (December weekend). Reputation is priced in.
Weekend uplift over midweek: members vs. their neighbours. On Valentine's weekend, members held prices flat (median); neighbours rose 6%.
Booking.com prices for a two-night stay, including taxes, for 92 members with a bookable rate; premiums compare the 71 with at least four priced independent stays within 15 km (30 km in rural areas). Dates: 11–13 Dec, 6–8 Dec 2026 and 12–14 Feb 2027.
Chosen by guests, not by us.
Share of reviewing guests who tagged their stay “Romantic” on Google (members with 30+ tagged reviews). Demo: names and quotes are illustrative.
- 01“The candlelit dinner and the quiet garden made it the perfect anniversary.”96%Ridge Field LodgeHollis Bay, Maine
- 02“Our room had a fireplace and a view of the lake, pure magic.”92%Lantern Hill Country InnBellmont Bay, Massachusetts
- 03“Every detail felt thought through, from the flowers to the turndown.”90%Tamarack Run Country InnHollis, Delaware
- 04“We came for one night and wished we had booked three.”88%The Rowanbrook LodgeWexley Hollow, Michigan
- 05“A peaceful, romantic hideaway with the warmest hosts.”87%Sage Landing LodgeCorbin Springs, Pennsylvania
Positive share and frequency of breakfast and dining comments across Google, Tripadvisor and Booking.com. Demo: illustrative.
- 01“Breakfast was the highlight: a different three-course menu each morning.”100% positiveHazel Hill InnKittridge Shoals, Florida
- 02“Fresh scones on the porch every afternoon, and the best coffee of our trip.”100% positiveCopper Crossing Country InnKittridge Mills, Oklahoma
- 03“The innkeeper bakes everything herself, and you can taste it.”100% positiveMill Bend Guest HouseCorbin Mills, Virginia
- 04“Local eggs, homemade jam, and a menu that changed daily.”99% positiveRowan Reach Guest HouseMarlow Center, Vermont
Positive share and frequency of comments about hosts, innkeepers and staff. Demo: illustrative.
- 01“Our hosts made us feel like old friends from the moment we arrived.”100% positiveCopper Creek Inn & GardensGrantham Falls, California
- 02“They remembered our coffee order on day two and had dinner ideas ready.”100% positiveThe Laurel Reach Bed & BreakfastKittridge Mills, Vermont
- 03“The innkeepers thought of everything, down to a map of their favourite walks.”100% positiveMill Reach LodgeAshford Hollow, Virginia
- 04“Warm, funny and full of local stories. We will be back.”99% positiveSaltmarsh Point ManorThornbury Hollow, Massachusetts
Share of reviewing guests who tagged their stay “Quiet” on Google (members with 30+ tagged reviews). Demo: illustrative.
- 01“Nothing but birdsong in the morning. Exactly what we needed.”99%Sage Gate ManorMarlow Falls, Pennsylvania
- 02“So peaceful, we slept better than we have in months.”97%Pinebrook Inn & GardensGrantham, New York
- 03“A quiet porch, a good book and no traffic for miles.”95%The Quill Point LodgePelican Landing, Vermont
- 04“Tucked away from everything, yet close to town.”93%Thistle Creek InnDanforth Landing, Michigan
- 05“The calmest weekend we have had all year.”92%Fox Hill Inn & SpaWexley Hollow, Virginia
We asked ChatGPT and Perplexity where to stay. Here's who they named.
470 questions a guest would ask, for every member state and town: romantic weekends, anniversaries, the best breakfast, a quiet country inn.
Ask about the town, and you're found
members named when guests ask about their own town
Ask about the state, and most go missing
of “best inns in [state]” answers name a typical member. 74 members never appeared at state level.
More reviews, more mentions
Share of state answers naming a member, by Google review volume
What the AI reads
Sources Perplexity cited, share of answers. Your reviews and listings on these sites are what the answer is built from.
Run the test yourself, tonight
Reputation + visibility = pricing power.
The full cohort findings, the prompt pack and a chapter for each criterion, printed and mailed to every member after the meeting. At the meeting, bring us your inn's name: we'll walk you through your scorecard and the changes that matter most.